A step for a new Revolution in Mineral Water Industry – Elixir Mineral Water Pvt. Ltd. a proposed venture in Nepal

Elixir® Mineral Water Pvt. Ltd. is a licensed and standard bottled water production company that will be located in Garuda Municipal Corporation – 5, Shivanagar, Rautahat, Nepal. We have our own infrastructure & facilities available with us including Plants, land & Building.

We are in the bottled water production business to engage in purifying and bottling water, purifying and bottling carbonated water, labeling bottled water products, promoting bottled water brands, production bottled still water, production of bottled flavored water, production of bottled sparkling water.

Much more than producing healthy, portable and well packaged bottled water, our customer care is going to be second to none. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit purchase any of our bottled water and also to become our loyal customers and ambassadors

Our Vision Statement

Our vision is to become a market leader in the line of provider intend to avail the pure fluid to nook & corner of country civilization.

Our Mission Statement

Our mission is to secure top rank position in the Nepalese Mineral water industry by utilising optimum available resources, coping with technical advancement & international product rivalry, & providing better customer value.



Elixir – Promise of Purity


Participating in Job fair in Management College to hire the candidates for my company

Presume result of your Conduct – 1

‘The interaction between interviewer and interviewee are misunderstood that, the process is only for selection or rejection of interviewee but the fact is the second party is also in position to judge the capabilities of the first party.’

Call for an interview depends on the facts given in the resume of the job seeker, how professionally led out, and comply with relevant facts and figures of the requirements of the position. The procedures of recruitment and selection may varies as per the nature, size, policy and set standard of the establishment, but they are finally intended to acquire best possible and suited talented of the position

Its felt that  most of the well experienced and deserving candidates are unable to crack the interview, why?

The bitter truth is Judgemental interview which creates the situation of above issue. The predetermined decision of selection is the big injustice for the person who has just completed college degree and seeking a platform to start career.

The doubt may emerge in the naive about the existence of this aspect of interview because he/she has never been taught in the university about this dark side portion of first step of the career, but its agreed by the professional during his/her initial phase of the career.

Nepotism, favouritism cronyism

Do you have any relatives in the organisation who has recommended for you? Are you affiliated to any group known to the the panel members? Do you have any friends or ex-colleagues working in the companies? These are the common questions have very special place in the job application form of most of the company. You can realise why these questions have this much preference, only the reason is to attack on the professional ethics. If these has no importance in the interview process as it is being disclosed by the recruiter that these answer will have no effects on the process of hiring.

These three elements are big issue in the today’s corporate culture creating unfair hiring, placement, socialisation and appraisal, and growth of individual. These are the things which creates high employees turnover.

To be continued……

Liberalized Policies To Reduce Crime

Going beyond the prescribed parameter is considered as unacceptable action, a crime, a punishable offence. Designed parameter is a key to balance society, direct stakeholders to run on the accepted path. In a beurocracy, an intentional or unintentional mistakes are considered as a crime, however the level of crimes are not considered as identical. Simply, the act violating law is called crime. Crime leads vandalising of physical properties, negative impact on psychological & social value, cultural demolition & threatening of human safety.

Wooden justice gavel and block with brass

Human perception towards the approach to reduce crimes are conflicting, one group are favour to sentence strict punishment, such as life prisonment, death sentence, high monetary penalties and so on, where another prefer to find alternative ways, so called liberalised way. In my opinion,  the first group attitude towards the way to reduce the crime is not suited in all the cases rather increasing awareness, teaching and preaching spiritual & ethical value,educating, and providing opportunity to earn and survive, which are main causes of committing crime.

Firstly, the long life prisonment and death sentences can be reliable and most effective punishment ( note that its against the law of some country in which death penalty related terms will not be introduced in the constitution ever in future, e.g. Nepal) in some cases where there is the threats of national safety, social safety and human rights. It can be most frightened, scary & discouraging components to prevent people to commit crime. In serious offence such as murder, betraying to home country, & playing with the country safety, life prisonment is the perfect punishment, where criminals will not be activated again to recommit the same.

However, in prison, prisoners are given opportunities to learn, earn and socialised. The policies for enhancement the life of prisoners are being introduced by the company, which is directed to rehabilitate the people to survive in the society when return after the term.Some times its heard that the prisoners are not treated well in the jail, they are not provided the basic things properly, to control over such human right violation various INGO & NGO are operating in each company who enforce the government to act according to international level and treaty signed internationally.

Only implementing strict policies to punish is not the best way to minimize the crime rate. If its reliable then why not all intellectual countries are adopting, and reducing the crime rate. For general information we can take the example of some Islamic countries like Saudi Arabia, Qatar, Kuwait & other middle east countries where rules and punishment for violating rules are very strict. In 2016 only, 134 accused have been given death sentences, which reflecting that there were 134 cases were serious in that particular year. Addition to that there may be hundreds of cases may be in hearing process, what does this trend reflect that is, only making strict rules and its implementation for the shake to safeguard conservative and traditional view is not the enough rather increasing the awareness about the rules and consequences of violation. Directing society to conservative and non-transparent era and expecting to reduce crime by delivering strict punishment is only a day dream, unrealistic, & non-reliable.

In contrary to above, liberalized punishment policies are key to reduce the crime. ‘Prevention is better than cure’ to be accepted. We should able to guide our successor, so that he can think hundreds of time before doing any unethical things. We should make them capable to identify what is wrong & what is right, what to do & what not to & what are the consequences of their each steps.

As per the research conducted in various span of time, crimes are emerged because;

  • They are not well aware of the constitution of their country and country of residents.
  • They are isolated from society (ignored by the society and family)
  • They are not provided the opportunities to be educated.
  • They are not provided the source to earn to survive.
  • Unaware of religious tolerance & ethical value
  • Chaotic life style

Thus, to make country free from crime, the government should educate their public, make their people to be social, mental, physical & financial fit, so that they will be attracted towards productivity & creativity to survive in the society respectfully.


In essence, crime can be committed unintentionally or intentionally, for both there should not be a same parameter to punish. On the basis of nature of offence, punishment can be both life prisonment, death penalty as well as liberal. However to reduce the crime, the responsible bodies to educate and direct their misguided citizen through seminar, workshop & talk, so that they can be a perfect citizen and shave themselves from committing any crime.



Our Stand in International Market (Vol. 1)


As we all aware of the geographical, demographic, socio-economical & political structure of our company, indirectly or directly influenced by neighbor country mostly from the south. We set the south neighbor as our bench mark who is herself a developing country. We fully rely on the trade with them however we are involved in globalize trade but at very negligible volume. We are not manufacturer of the products rather importer, which we people consume. While importing of the products, we have no choices of transportation rather roadways, which are also operated by the fuel imported from the same country because we have no direct contact with the original fuel suppliers. So we people bear the excessive cost of each and every household product because;

  • We are not manufacturer, fully rely on the import. Locally Produced products are not considered much reliable, consumer perception towards products are not being interlinked with nationalism.
  • The advertisement in the Medias creates the consumers volume, most of the media ignoring the locally made product to advertise because of the capability to pay by the companies.
  • The numbers of viewers of Local Medias are also very low; people spend more time to go through international channel especially south neighbor’s channels.
  • Fuel & Gas supplies from the same country from where others products are being imported.
  • Raw Materials for producing goods are being imported, on which different tariffs are imposed, which make the products obviously expensive.
  • No easy access to the sea ports which prevent us to flying in the global markets, in short, we have no choice.

International Treaty & Agreements

  1. Multilateral Trade Agreement: World Trade Organization forinternationalmed on the GATT-1994, shall provide the common institutional framework for the conduct of trade relations among its Members in matters related to the agreements and associated legal instruments.
  2. Regional Trade Agreements; SAFTA (South Asian Free Trade Area), The Contracting States established the South Asian Free Trade Area (SAFTA) to promote and enhance mutual trade and economic cooperation among the Contracting States, through exchanging concessions in accordance with this Agreement.


SAPTA – Agreement on SAARC Preferential Trading Arrangement signed in Dhaka on the 11th of April 1993;

BIMSTEC – The Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation (BIMSTEC) is an international organisation involving a group of countries in South Asia and South East Asia. These are: Bangladesh, India, Myanmar, Sri Lanka, Thailand, Bhutan and Nepal.

3. Bilateral Trade Agreements: 

  • Trade & Investment Framework Agreement between Government of Nepal & United State of America to enhance the bonds of friendship and spirit of cooperation to expand trade, investment and technical cooperation and to strengthen economic relations on 15th April 2011.
  • Agreement of Co-operation between Government of Nepal & Government of India to control unauthorized Trade to prevent infringement and circumvention of the laws, rules and regulations of either country in regard to matters relating to Customs, Narcotics and Psychotropic Substances, Foreign Exchange and Foreign Trade and shall for this purpose assist each other in such matters as consultation, enquiries and exchange of information with regard to matters concerning such infringement or circumvention.
  • Nepal China Preferential Tariff Treatment :

The Government of the People’s Republic of China (hereinafter referred to as “China”) has decided to phase in zero-tariff treatment to 95 percent of the products originated in your country and exported to China. Within 2010, 60 percent of the products will start to enjoy zero-tariff treatment (please refer to Annex I for the list of products concerned). The tariff rates of the imported goods listed in Annex I will be reduced to zero after the two sides complete the exchange of notes and the Chinese side fulfills the relevant domestic procedures.                          

(Source: http://www.moc.gov.np/uploads/uploads/supp_docs/78_Letter%20of%20exchange.pdf)


However these all treaty and agreements signed by the government of Nepal with various government and institution with the motive to increase the share in the international market, to be globally recognized, but the things to judge ourselves that are we really benefited or not, capable to utilize or not.

Export by us;

Export: What we produce to export is based on the imported raw materials, from different country which become more expensive because of transportation cost. We still not able to utilize our own resources to produce the product, our 20% of export products are of agriculture and natural resources but limited in product and market diversification.

  1. Beverages: US$93.2 million (10.3% of total exports)
  2. Textile floor coverings:$90.9 million (10.0%)
  3. Plastics:$70.1 million (7.7%)
  4. Manmade staple fibers:$65.1 million (7.2%)
  5. Iron and steel:$60.9 million (6.7%)
  6. Clothing (not knit or crochet):$60.5 million (6.7%)
  7. Coffee, tea and spices:$44.9 million (5.0%)
  8. Knit or crochet clothing:$39.3 million (4.3%)
  9. Iron or steel products:$37.6 million (4.1%)
  10. Other textiles, worn clothing:$31.3 million (3.4%)


Will be continued………………………


Unfair Fare an Individual’s Experience

unfair-fare-an-individual-experienceUnfair Fare

Taxation policies of the government determine the pattern of consumer behavior i.e. their investment on the consumption and saving, however their investment pattern reflects their way & standard of living. As we know that some policies are being made by the government to discourage the public to invest on the luxurious products to increase the saving to enhance the economy. But these policies have both negative and positive consequences. Living pattern of public reflects the standard of the country (shows how the economy of the country is). My study is not covering the all area economy but a very micro element of the economy which is being neglected by all of us. I will be focus on the local transport facilities inside the particular city of Nepal. This is the based on my personal observation, which I gained from by personal movement in the city during certain span of time. Why this happening is the matter of discussion. Let’s start with diagnosing the certain issue;


  1. Transport Facilities:Whenever you want to roam inside the city you will get variety of Private public Transport ( Private Buses (Min, Micro, Coasters), Tempoo ( Three Wheeler Diesel & Gas Operated, Kathmandu TukTuk), Taxis (Private Taxis), & Public Transport (SajhaYatayat, MahanagarYatayat) are easily available. But you will see less numbers of Private vehicles are running on the road except Motor bikes & cars of Private companies. But in contrast to our city & country other country not need to go far just take the example of India where we can see plenty of private cars are running over the roads.
  1. Pollution:In some country pollution control test is being conducted in every three month for the vehicles running on the road. The vehicles to be meet the parameter fixed by the authority, failing to meet won’t be allowed to run. But in our country I couldn’t see this, I don’t know why. In some country the vehicles has certain fixed life to run but I saw in our city very old vehicles are running without any hurdles. I don’t know why these vehicles are not taken into consideration which are the reason of hazardous event. During the 30 minutes of travel you will get the color changed of clothes. You will get your face, hair & body full of dust which cause you to fall sick if you are not a regular traveler.
  1. Fare:Although the fare for the particular distance has been fixed already by the transport authority but we generally find the criteria has not been followed or accepted, they generally charge higher fare. If you deny to pay will be the situation of deep argument and you may lose your respect. So many times I thought if I could complain about them but as a common man I used to get back to my normal position by thinking that the amount is very low.
  1. Occupancy Capacity: Every Vehicle has certain number of seats as per the factory design and permission granted by authority, but the seats in the vehicles are being increased by adding extra materials (stools and wood). Overloading of the passengers than the capacity is the result of accident which is the common in Nepal (Generally seen in the news). Although Government has taken strict strategy to control over the accident by checking the permit and the numbers of passengers carrying out. But we couldn’t see that its implemented in practices.
  1. Malfunctioning of Vehicles during operation: As I discussed before that most of the vehicles running on the roads are outdated, which to be thrown out from the city. Most of the times these vehicles are getting punchers, break fail, oil leakage during running on the road. They used to repair by keeping the vehicles a side on the road and we heard lots of accidents took place because of this. There is no facilities available to toe the vehicle and access to the designated place for repair & maintenance.
  1. Misuse of Zebra Crossing:Zebra crossing is for the pedestrians this is to be aware by the vehicles operator. Many vehicles are seen standing on the zebra crossing for pick and drop the passengers even in front of the traffic police standing over there. I think all stakeholders concerned to this issue needs briefing.
  1. Over Bridge, Under Pass:Rarely found in the city, although some places have these facilities but not properly utilized. Mostly these are used by the foot Path sellers &beggars, we found very narrow place for the pedestrians to use.
  1. Traffic Rules:As I go through the traffic rule books I found that the traffic rules of here is the best and matching international standard. But unfortunately it’s not fully adopted and being implemented by both the parties i.e. Travelers & Authority.
  1. Inappropriate Parking : You rarely see the parking facilities inside the valley.


Above all aspects I pointed out to just intimate you all about the Road and Transport condition of Nepal’s capital city. My Motive is not to figure out any weaknesses rather make you all to be alert while roaming within the city. Now I want to come on the exact issue of our article Unfair Fare for that I will tell you the happening in a Micro Bus in which I was one of the 15 Passengers.

On Saturday morning (Weekly Holiday), I woke up 8:30 and I planned to visit my friends and I took a micro bus for my destination (15km far from origin). The fixed fare by authority is Rs. 20, that I know and the said destination is my frequent visit place where I used to visit once in a week. As I told that I don’t want to be involved in any kind of deep argument. There was an argument going on between conductor & a passenger sitting beside the driver for the fare. The passenger seems well educated and knowledgeable about the rules, regulation and RTA policies. He was telling that the fare for his origin to destination is Rs13, where conductor was insisting for Rs.15. The passengers replied I will not give a single penny than the fare fixed and he also tried to inspire other passengers for not to be afraid if you are as per the law. I was smiling that he saw me through mirror fixed in front of the driver for seeing the back as I was just sitting behind him. He start to talk to me through the glass I replied by smiling and agreeing upon his every statement. After few minutes he got his destination and symbolically he said me goodbye, then we again started to move towards our destination suddenly another argument started between another passenger & conductor as he charged more Rs. 9 than the actual fare. This time, in the argument another passenger also support to discourage the conductor not to charge more than the actual. I realized, everyone is getting exploit but very few are raising the voice against the exploitation. Now it’s my turn to pay, and I had to pay indeed Rs.5 more than the actual. If I could oppose his such behavior, but I didn’t want for myself.


Fuel v/s Fare:

Price of fuel is determined by the suppliers internationally which is beyond the control of our government. Price of Fuel & Fare has positive relationship, when price of fuel increase fare also increase but in higher proportion. When price decrease fare never decrease or decrease in very negligible proportion, which is giving the challenge to various economics theory.

  • Price of Fuel Determined Internationally, beyond the control of Government but Government also trying to provide to public in reasonable price even in less price than the purchased price. For that hundreds of thousands losses are being covered by Government.
  • We rely on Third party supply, we generally suffer the scarcity of fuel in the market which create the existence of black market, smuggling & unacceptable price. The Public Transport in this situation found very low but demand by the passengers is as before, which create situation to pay fare as asked.
  • Fare increase before the price of fuel increase in the market but never decrease if price decrease or price not increase as anticipated.



Concession & Fare:

As the daily life of people of the city depend on the public transport government has made the policy to provide the facility to the certain group of the society on concession price i.e. students & senior citizen, for which they should provide the proof upon demand. But the concession rate is not well aware by both the party, even aware but not implemented correctly. The conductors are even not so much educated to read the matter inside the ID card. I have seen that a conductor was asking with the 70 years old lady that in which college she is studying.


There is dark side also, some people are presenting fake ID proof to get benefited of the policies.


  1. The Government should make flexible & liberalized taxation policies to reduce the market cost of the vehicles for the individual. The cost of vehicles in neighbor country is three time lower than the price of our country. I agree that the government is discouraging to use the more vehicles for safe guard of the economy but there is also another point of thoughts i.e. necessity & requirement.
  2. No facilities available like Metro rail and railway, road ways is only the means of transporting so the roads are to be wider & concreted.
  3. Underpass & Over bridge to be made available to safeguard the pedestrians and avoid unnecessary jam & blockage.
  4. Regular inspection of the vehicles to be done by the RTA for pollution & accidental event control.
  5. Awareness of traffic rules & safety to be promoted.
  6. Eco friendly vehicles to be introduced.